Cuddledry has gone global – but Helen Wooldridge and Polly Marsh, two long-term friends, now working mums, conceived the original idea. Their first product was the Cuddledry baby apron bath towel – now a multiple award-winner and a 'must-have' for all new mums and dads.
Like all new parents, Helen and Polly's own experience was that learning how to take care of your newborn was stressful enough, without the extra slippery problems associated with getting your precious wriggling baby safely out of the bath!
Most baby towels are lightweight squares, which parents have to hold awkwardly under their chins or between their teeth in order to leave two hands free to lift baby. Helen and Polly came up with the Cuddledry baby apron bath towel to make bathtime easier, less stressful and most importantly, safer.