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About Us 1

Singapore’s Longest Serving Audio Electronics Distributor

Hwee Seng Electronics Pte Ltd is an audio electronics distributor that was founded in 1946. Since then, we have eked out a specialisation in traditional hi-fi systems, audio accessories and various IT accessories.

Our strength lies in audio products, which remains the core of our business. With a recent foray into IT accessories, we began to distribute peripheral IT equipment that bring convenience to our customers everywhere.

70 Years of Dedication & Growth

As one of the first companies who broke into the high-end audio market, we are proud to also carry to torch in importing high-end audio brands from the United States, Britain and Japan.

Handling more than 30 top brands in the world, our long years of serving our customers have enabled us to establish a wide distribution network. Currently reaching over 75 dealers and more than 250 storefronts in Singapore and Malaysia, we continue to grow with your support.

With a strong regional presence, our channel coverage reaches into a wide variety of electronic chains, airports, lifestyle channels, IT channels, music/book stores and departmental chains, bringing quality brands of audio and electronic products across the island and beyond our borders.

End-to-end Distribution

With capabilities in handling the entire life cycle of a product from importing to post-sales services, we are able to extend our hands into international networks and penetrate target markets with ease.

Our well organized and dedicated sales team play an important role together with the rest of the team to raise brand awareness in the region, assisting brands to grow in local and regional markets via media channels, corporate channels and banking institutions that are deemed effective.

Our audio specialists are also strategically placed in IT retail chains – in our dedicated sound-rooms – to introduce the mass market to the world of audio perfection, and bridge our quality audio solutions with audiophiles everywhere.

We are also able to assist with any post-sales issues and troubleshooting, as well as answer any product enquiries you may have.

Find out more about the brands we carry.